The KS Brand: Working with Kelly & Andra of With Grace & Gold - Kat Schmoyer

The KS Brand: Working with Kelly & Andra of With Grace & Gold

I mentioned before that Kelly & Andra of With Grace & Gold are my design fairy godmothers & boy is that the truth!

The entire branding & web design process was seamless. They run their business like a well oiled machine – in the best of ways. They’re in sync with each other, with their clients needs & with the market. They understood what I needed even if I couldn’t articulate it all that well – and that, to me, is key!

See, because I am not a designer, I don’t always know what I need! Just like I have to direct my brides through the planning process, I needed a designer who could direct me through this process! Kelly & Andra were able to act as business strategists, brand designers and web designers. All three of those roles were exactly what I needed for the KS brand & I am so, so happy we formed an even closer friendship through this project!!

They handle themselves & their business with grace, humility & an air of professionalism that’s rare & beautiful. I’m indebted to them for all they have done in my life – both professionally & personally.

The key words we used for the KS brand were: clean, fresh, welcoming, modern & feminine. I also wanted it to be playful yet classic, the perfect puzzle piece to connect the DSE & C@H brands. I know I’m biased, but I think they hit the nail on the head & tied it all off with the most perfectly pink bow – the perfect shade of pink to combine C@H’s pale hue & DSE’s bold splash!:)

Here’s a little behind the scenes look at the branding process – our inspiration board, my brand board & my alternate logos / brand fonts (I am in love with the stacked KS and circle Kat Schmoyer!)! What do you think?!

schmoyer-kat-brand-strategy-and-inspiration-board-2 screen-shot-2016-10-13-at-1-24-22-am screen-shot-2016-10-13-at-1-25-31-am screen-shot-2016-10-13-at-1-25-12-am


If you’re looking for a dynamic duo & you need your own design fairy godmothers, look no further!


Kelly & Andra: From the bottom of my heart, thank you. Thank you for taking on this huge project in the middle of your own rebrand. Thank you for listening to my needs & desires & crafting a brand that is so, so dear to my heart. Thank you for your timely responses, your efficient process & for making this busy girls life that much easier! You two are a force to be reckoned with & I’m honored to call you friends, mentors & my very own brand & web designers!!:) I love being a With Grace & Gold client!:) 


xo! kat


(PS. Read their blog post about the KS Launch HERE!)

I'm a biz coach and integrator for creatives! My job? To help you dreams & dailys happen every week. Rinse and repeat.

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