How to Use YouTube to Grow Your Email List (Without Burning Out on Social)

If you’re feeling overwhelmed by social media—but still need a reliable way to grow your audience—this is for you!

In this week’s episode of Think Like an Integrator, I sat down with online business coach Stephanie Kase to talk about all things YouTube. Stephanie isn’t just a “YouTuber”—she’s a business strategist who uses long-form video content to grow her email list, drive traffic, and nurture leads… on autopilot.

Is YouTube Still Worth It?

Think YouTube is too saturated? Stephanie disagrees!

In fact, YouTube has more logged-in monthly users than Instagram—but far fewer business owners are using it strategically. That means more opportunity for visibility and way less noise compared to platforms like Instagram and TikTok.

Plus, YouTube videos are evergreen—meaning they can continue to bring in leads months or even years after you publish them. Stephanie shared that one of her top-performing videos is five years old… and still going strong!

The Secret: YouTube as Your Top-of-Funnel Tool

Stephanie sees YouTube not as a place to stay, but as a place to start!

Each video she publishes is designed to drive viewers to a free opt-in or lead magnet. From there, her email funnel takes over—nurturing those leads and guiding them to a paid offer.

In other words?

YouTube is the door that opens to your email list. And your email list is where the magic happens!

No Studio Required: Getting Started Is Simpler Than You Think

What about gear? Don’t let tech hold you back!

Stephanie says audio quality matters more than video—so a plug-in mic and your phone are more than enough to get started. She recommends the Rode VideoMic Me for crisp sound and natural light or a softbox for easy lighting.

And don’t forget—you can batch and repurpose!

Stephanie’s Repurposing System (One Video → 15+ Assets!)

Her team turns a single YouTube video into:

• Blog posts

• Newsletters

• Instagram carousels

• Short-form Reels

• Pinterest Pins

• And more!

It’s not about more content. It’s about smarter content!

Stephanie even uses custom ChatGPT tools to streamline the repurposing process—making it fast, consistent, and sustainable.

Want to Start? Do This:

If you’re ready to test YouTube but don’t know where to begin, Stephanie recommends starting with 4 videos:

1. A video answering your audience’s #1 question

2. Two keyword-optimized, searchable topics

3. One video that shares a personal or client success story

Need more help?

Stephanie has a free class to walk you through your YouTube setup and strategy step-by-step!

Already have a YouTube Channel Live? Let’s take it off your plate.

If your YouTube channel is up and running but you’re struggling to stay consistent, our team can help you organize, plan, create, and schedule a video content calendar that aligns with your brand voice and business goals!

Apply to work with us and let’s make YouTube feel like your easiest content platform yet!

You don’t have to do it all alone—support is just one click away!