Priming Your Audience Before a Launch

You’ve mapped out your offer. Your sales page is coming together. Your launch emails are in draft mode. But… have you actually started priming your audience for what’s coming?

If you’re planning a summer launch or prepping for your next big promotion, this post is for you! In this episode of Think Like an Integrator, I brought KSA Project Manager (and launch expert!) Rylie back on the podcast to talk all about what “priming your audience” really means—and how to do it in a way that’s strategic, realistic, and actually works!

What is Priming Your Audience?
Priming is all about preparing your people for the offer that’s coming. That might look like:

• Dripping educational content related to your product

• Talking about common problems your offer solves

• Giving sneak peeks, behind-the-scenes, or early access

• Warming up cold leads and building excitement with warm ones
  

Think of it as a pre-launch runway—so when the doors open, your audience is already interested (and invested)!

How Long Should You Prime Your Audience?

For signature courses or memberships: Plan a 4–6 week runway
For flash sales or shop promos: A week or two is usually plenty

The more commitment your offer requires, the longer your runway should be!

Priming Content Ideas by Platform:

✅ Email – Share weekly tips tied to your offer, use behind-the-scenes storytelling, build a waitlist
✅ Instagram – Use Reels, Stories, and carousel posts to engage & educate
✅ Podcast/YouTube/Blog – Focus your topics on the problem your product solves
✅ DMs/Community – Personally connect with warm leads

No need to reinvent the wheel—just align your existing content to your upcoming offer!

Should You Track Metrics During Priming?

Absolutely! It helps you set realistic expectations for your launch. We recommend keeping a scorecard with things like:
Email open and click rates
Instagram engagement
List growth
Waitlist signups
Website traffic to related content

Over time, this data helps you double down on what’s working (and ditch what’s not)!

Priming doesn’t have to be overwhelming. It’s about intentional storytelling and building trust—weeks before your cart opens!

If you’re thinking of launching soon, take time this week to:

1. Map your priming runway

2. Brainstorm content that addresses pain points

3. Keep showing up consistently

✨ And if you need help keeping all those pieces organized… we do that too!

Have a launch planned and need help managing it? Our team can help organize, plan, create and schedule your content strategy!

You’ve got this. You don’t need to do everything—you just need to be intentional.