Spring Clean Your Email Marketing

If you’ve ever opened your email platform and thought…

“Yikes. What even is this tag from 2021?” — this one’s for you!

Your email list is one of your most powerful assets—but only if it’s clean, organized, and actually working for you. Whether you’re using Flodesk, Kajabi, Kit, or something else, now is the perfect time to spring clean your email marketing!

Let’s break down the 3 must-do tasks for your spring clean session:

1. Clean Out Cold Subscribers

It might feel scary to delete subscribers, but trust me—keeping disengaged contacts around is hurting your open rates, your deliverability, and your confidence.

Here’s what to do:

Use your platform’s filter tools to identify cold subscribers (usually based on no opens/clicks in the past 60–90 days)
Send a 3–4 part re-engagement sequence to give them one last chance to stay
Anyone who doesn’t re-engage? Delete them. Yes. Really!
✨ Gold star if you do this twice a year!

2. Audit Tags, Forms & Sequences

This is the digital equivalent of dumping your junk drawer and reorganizing it.

Here’s the plan:

Tags: Rename with consistent formatting (ex. “Optin | freebieName” or “Purchased | courseName”)
Forms: Archive or delete old ones. Use naming conventions to keep things tidy.
Sequences: Draft/archive anything inactive. Check your most active automations for broken links, outdated content, or missing steps.

✨Tip: Do it in chunks. Set a timer for 1 hour per section so it’s not overwhelming!