How to Write a Quiz That Converts: A Step-by-Step Guide

Feeling stuck on how to create your first quiz? You’re not alone!

If you’ve been considering adding a quiz to your lead generation strategy but feel overwhelmed by where to start, I’ve got you covered. Quizzes are not only fun for your audience, but they also boast conversion rates of 50%—making them one of the most effective lead magnets out there!

In the latest episode of Think Like an Integrator, I share my proven process for writing high-converting quizzes that help businesses attract leads and create strategic funnels. 

Here’s your step-by-step guide to writing quizzes that CONVERT:

Step 1: Choose Your Theme

Every great quiz starts with a theme that resonates with your audience. Are you aiming for a personality-style quiz? Something practical and informative? Start with the end goal in mind—what action do you want your quiz takers to take after completing it?

Step 2: Reverse Engineer the Results

Before writing a single question, think about the results you want to offer. Most quizzes work best with 3-5 result types. Each result should align with a specific next step for your audience, like booking a consultation, downloading a resource, or purchasing a product.

Step 3: Craft Questions That Lead to Results

Keep your quiz concise with 5-7 engaging questions. Use a mix of fun, relatable questions and those that help segment your audience. Remember: It should be easy to complete, with clear multiple-choice answers.

Step 4: Keep It Fun and On-Brand

Add your personality to the quiz with emojis, graphics, or even GIFs! A little extra flair makes the experience memorable and enjoyable for your audience.

Bonus Tip: Embed Your Quiz on Your Website

Rather than sharing a direct link to your quiz, embed it on a dedicated landing page on your website. This helps with SEO, keeps traffic on your site, and creates a polished experience for your audience.

️ Want the full breakdown? Listen to the episode for more tips and tools to create a quiz that connects with your audience and boosts conversions!