Let’s talk numbers. If you’re wondering “How much should I really spend on ads?”—you’re not alone! Running ads is an investment, and knowing where to start can feel overwhelming. But don’t worry, we’re breaking it all down for you.
At KS Agency, our goal is always a 2.0 ROAS (Return on Ad Spend)—which means for every dollar you put in, you should see double in return. Sounds amazing, right? But here’s the catch: you have to spend enough to optimize your ads fully! Let’s dive into what that really means.
What’s the Right Starting Budget?
If you’re serious about making ads work for your business, you need to invest wisely.
Here’s our go-to recommendation:
- $50/day per ad. This budget allows your ads to collect enough data, test different strategies, and optimize for the best results.
- Why $50? Anything less may not give the algorithm enough juice to determine what works and what doesn’t.
Pro Tip: Think of ad spend as an experiment. The more data you collect, the better your results will be!
The More You Spend, The More You Gain
The reality? The more you invest, the bigger your potential return. Digital ads work like a snowball effect—once they gain momentum, they can scale your business to new heights. But you have to give them the room (aka budget) to grow!
Here’s why:
- Platforms like Facebook and Instagram require consistent ad spend to collect and analyze data for optimal performance.
- Scaling ads strategically can lead to higher profits and lower cost per result over time.
- A well-funded campaign gives your audience multiple touchpoints to engage with your brand, increasing the likelihood of conversion.
Planning for Agency Support
If you’re working with an agency (like us! ), it’s important to consider both ad spend and management fees.
For optimal results with our full-service support, we recommend at least $4,000/month, which typically breaks down as:
- $1,500 – $2,500 for ad spend (depending on your goals and audience size)
- Agency fees for strategy, creative, and ongoing optimization
Investing in expert support ensures your ads are running effectively, data is being analyzed correctly, and your money is being put to good use.
Budgeting for Long-Term Success
Running ads isn’t a “one-and-done” kind of deal—it’s a long game. When planning your budget, consider:
- Testing Period: Expect at least 90 days of consistent ad spend to see real results.
- Scaling: Once your campaign is optimized, you can gradually increase your budget for even greater returns.
- Diversification: Don’t put all your eggs in one ad. Test different creatives, audiences, and offers to maximize ROI.
Ready to Invest in Ads the Right Way?
If you’re ready to see real results from your ad spend, we’re here to help! At KS Agency, we create custom ad strategies tailored to your business goals.
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