How to write a Mission Statement

Mission Statements aren’t supposed to be scary … but sometimes they feel scary.

We ask things like:

How do I summarize everything I want my biz to represent in one simple statement?!
How do I know what to include?
How do I even know where to begin?!

They can seem too vague. too detailed, too aloof … too MUCH. They’re a bit more abstract & because of that we tend to put them on the back-burner.

We decide we’ll get to it later… only later never comes.

Mission Statements don’t have to be scary. I want them to be EASY.

First things first, whatever you do, don’t be afraid of finality. This is YOUR mission statement for YOUR business … that means you can tweak it as your brand evolves! Nothing is ever “final” … your company will change & grow & that’s a GOOD thing!! Having a Mission Statement will allow you to grow with the same vision in mind.

You’re going to be faced with a lot of decisions about the growth of your company: What additional revenue streams should I add? Should I rebrand? Do I still love what I do? Why am I doing what I’m doing?

Your Mission Statement can & should be the ONE PLACE you look when you’re struggling to keep the blinders on, stay in your lane & do your thing.

We get so worried about seeing our mission, our values, our heartbeat in black & white that we never give it a chance to see the light of day. Don’t do that here.

I want you to get out a pen, grab your notebook & start WRITING. Read each point below & don’t think – just write. Let your brain run wild with #allthethings & don’t overthink it.

Define your why. Why are you doing this? Why are you choosing to do this as the BOSS vs. working for someone else?
What’s the problem? What’s the problem your services or products are addressing? (Ex. a bride is overwhelmed with the stress of planning her wedding)
Give me the solution. What’s the solution your offer? Make sure it addresses the problem stated above! (Ex: offering various wedding planning packages to ease bride’s stress)
Who cares? Who is your ideal client? WHY does she/he care about the solution?
What can only YOU do? What are you biz boasts & biz loves? What do YOU bring to the table that is unlike your competitors?

Answering these five questions will allow you to pin point you what, why, where & how and therefore create a mission statement for your business that embodies all the things your business represents.

Do you have a mission statement? Leave it in the comments below!!

xo! kat