What Your Ads Agency SHOULD Be Doing for You!

You hired an ads agency to take work off your plate — not leave you in the dark, scratch your head over confusing data, or wonder if your ad spend is even moving the needle…

But here’s the truth: Not all ads agencies are built the same. And if your current team isn’t getting into your tech stack (hello, Kajabi ) or aligning with your brand voice, it might be time to ask:

Is your ads agency doing the job you actually hired them to do?

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Here’s what your ads agency should be doing — and how we do it differently here at the KS Agency!

1. They Should Be in Your Backend Tech

If your ads team isn’t inside your course platform, checkout software, or funnel setup… red flag.

The best ads strategies don’t stop at the click. They follow the full funnel journey. That means your agency should be:

Tracking opt-ins and purchases inside Kajabi, ThriveCart, Flodesk, or wherever you host your offers.
Troubleshooting broken links or funnel gaps that could impact conversions.
Helping you map the entire user experience — not just designing a pretty ad.

At KSA, we’re in the backend of your business so we can see what’s working and what needs to be optimized. No more guessing why your funnel isn’t converting — we’ll tell you exactly what’s going on (and what to fix)!

2. They Should Learn to Speak in Your Brand Voice

Your ads shouldn’t sound like a stranger wrote them. Copy + graphics need to match the vibe your audience already knows and loves!

Your agency should:

Ask for past high-converting emails and sales pages to study.
Learn your tone, style, and customer pain points.
Design ads that blend seamlessly into your brand experience.

At KSA, we study your brand voice like it’s our job — because it is. You’ll never cringe at a Facebook ad that “doesn’t sound like you” again!

3. They Should Track (and Explain!) Your Ads Data

You deserve to know how your ads are performing — without needing a decoder ring to understand the numbers!

Your agency should be:

Tracking clicks, conversions, cost per lead, and return on ad spend.
Explaining what’s working (and what’s not) in clear, simple language.
Sending regular updates and reports without making you dig for them.

At KSA, we provide high-level insights and detailed breakdowns. Whether you love the numbers or just want a bullet-point summary, we’ve got you.

4. They Should Be Transparent with Your Budget

No one likes surprise ad spend. Your agency should be upfront with:

Budget breakdowns and pacing.
What’s included (and what’s not) in your monthly retainer.
Honest expectations about what your spend can deliver.

At KSA, we treat your budget like it’s our own. That means proactive communication, realistic results, and never blowing your budget without a convo first!

5. They Should Be Strategic and Honest

Look — not every campaign is a slam dunk. But a great agency isn’t afraid to tell you when something isn’t working — and pivot when needed!

Your ads team should:

Bring ideas to the table — not just take your direction.
Run A/B tests and try new angles when needed.
Keep you looped in on what they’re learning and adjusting.

At KSA, we’ll never hide behind “industry averages.” We’ll test it, tweak it, and keep optimizing until your ads are converting — and your business is growing!