Remember that time Lily Pulitzer came to Target and her products lasted on the shelves about 3 minutes? Maybe 3 seconds? Me too. Online and in store, they were gone. Immediately. Part of why this happened is that Lily Pulitzer utilized a GOOD pre-launch strategy. In a good pre-launch strategy, you build up hype for […]

We are in an 8-week series talking all about launching and I am so excited to share all my tips with you!! I’ve launched dozens of things from in-person retreats to online shops and courses and everything in between. Some of my launches have been big 6-figure successes and other we’ve barely broken even! With […]

Most small business owners are really good at generating ideas… you get an idea in the shower, driving your car, folding laundry… sometimes these are brand new ideas (a new product, a new biz service, a new biz entirely)… sometimes these are optimizing current products + services. But it’s no surprise to see that business […]

I’m a little obsessed with Trello, if you haven’t noticed. 😉 And why wouldn’t I be?! It’s such a powerful tool for small business owners… and it’s FREE!! No matter what kind of work you do, being able to see what’s happening in your business at a glance is such a great thing! And as […]

Goal setting is all fun & games in the beginning… you get to dream big and think about everything you want to do in your business. And you absolutely SHOULD dream big! But once those dreams and plans are all out on paper (or Trello), how do you actually go about keeping up with them […]

Being a business owner is NO joke – especially when you add on being a mama and having a life outside the office. How can you juggle daily to-do’s on top of all the other things that make your day busy? Can you continue to grow a business with lots to do and only a […]