Launch Day: - Kat Schmoyer

Launch Day:


Wow! It’s hard to believe today is actually here!

I’ve been sitting on this dream for a little while now – rolling it around in my head, processing through what it would actually look like & wondering if it was feasible.

Then, in August, I knew I needed to do it – and I needed to do it SOON! No more sitting, no more waiting, no more second guessing! The rest really is history!

I reached out to Kelly & Andragood friends of mine & amazing brand designers & business strategists behind With Grace & Gold! I explained what I was thinking about doing & asked if they happened to have any availability right now. Thankfully, they DID! The stars aligned and we all dove head first into They worked with me to establish the brand, brand extensions, the gorgeous website & this amazing new blog you’re visiting right now. They really are my design fairy godmothers! I felt like Ciderella getting ready for the ball!! They were patient, understanding, passionate & genuinely excited to work with me! More on how much I love them coming soon!:)


I know that some of you may be wondering WHY I decided to make this move! I did NOT rebrand Dear Sweetheart Events or Creative at Heart Conference! Both of those brands are still in tact & excited for 2017!!:)

So why create ? Wasn’t and enough? is the missing link I needed. My business has changed & molded into something I never even imagined (isn’t that the beauty of small business ownership – we never really know where our entrepreneurial journey will take us!). I wanted to create a brand that embodied every facet of myself. is my home away from home. It’s my online space created to guide clients & followers through every facet of my offerings. From weddings, to courses, to the conference, to one-on-ones… you’ll find all of it RIGHT HERE!
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I also decided to move my blog from to because my blog has never really been about just DSE. I don’t just blog about weddings & styled shoots; I blog about my On The Road To Full Time journey, as well as business tips & details about the conference. I felt it was time to rename the blog so I can really embrace each aspect of my business through my blog!

I hope you love this internet slice of heave as much as I do! It means the world that you’re virtually celebrating with me!! To say a big THANK YOU for all of your support & encouragement along the way, I want you to head to Starbucks & give yourself a Monday morning pick-me-up on me!! I know I’ve needed a lot of iced chais to keep me fueled, and I thought you might, to0!:)




PS. have you heard the other big news?! I’ve got a FREE webinar on Thursday with my On The Road To Full Timers in mind!! Sign up HERE & stayed tuned tomorrow for more details!!:) YAY!! What a week!!!:)



xo! kat

I'm a biz coach and integrator for creatives! My job? To help you dreams & dailys happen every week. Rinse and repeat.

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