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I become a wedding planner for one very, very cliche reason: I planned my own wedding.
Yep, I know. Super original, Kat.
At the time, it seemed like the most natural thing for me to do.
See, I had always admired the creative business world. For years, I read blogs, pinned pins & followed women online who were making a living doing what they loved. They were building a business around things like blogging, photography, brand design, web design, etc.. And while I LOVED what they did (in terms of being their own boss), I didn’t have a passion for the specific thing they did (like photography, branding or web design).
Insert: wedding planning
I love weddings, I’m organized and I love pinterest … it was a no-brainer!! While the me now laughs and shakes my head at the me 4-years-ago, I must admit that my naivety into the wonderful world of wedding planning is enduring.
While it might seem glamorous to work from home & spend your afternoons sourcing beautiful wedding decor, wedding planning is a BIT more than that. You may find yourself spending a lot of time on the road driving to & from client meetings, and you can say “goodbye” to weekends home watching Netflix and eating pancakes in your pajamas. (In fact, for those of you with children, you need to take a good hard look at what becoming a wedding planner will do to your current schedule.) Don’t worry, while it might not be the most glamorous schedule it definitely has its perks!! You’re free from the constraints of a 9-5, able to pick up & travel whenever needed & have the ability to work from wherever there is wifi (or you’re trusty hot-spot!). Now, why am I a wedding planner if I’m acting like a debbie downer about the schedule? Because the pro’s of the schedule outweigh the cons. You need to determine if they do that for you, too!
Before jumping into the wedding planner life, it’s important to have an understanding of exactly what a wedding planner does & what YOU want to offer! Do you plan to handle more of the logistics, or focus on design? Would you rather take less clients but be more involved with each one, or take more clients through a streamlined process? While you will discover some of these answers as you start working in the industry (trial & error will be your best friend), it’s helpful to have an idea of what you’d like (and don’t like) before putting together your services!
Are you looking for a bride who is involved in the wedding planning process? Would you prefer a client who is hands-off and ready for you to take the reigns? Just like with #2, you will discover a lot of this through that act of DOING; but it’s helpful to START the process with a general idea of what you THINK you want. This will allow you to tailor your branding, messaging & social media to truly attract the clients you’d like to work with!!
This was a hard one for me, and one I didn’t really learn until 2+ years in. Are you a wedding planner because you’re passionate about wedding planning? Are you a wedding planner because you love marriage? Are you a wedding planner because you love small biz life? Are you a wedding planner because you love the freedom of weekdays home with your kids? Are you a wedding planner because you love design and walking a client through the design process? There’s no “right” or “wrong” answer. You can become a wedding planner for whatever the reason; the important thing is that you recognize WHY you are doing it.
This one might be the most important and for me personally, it’s one I learned by DOING. I didn’t realize what my breaking point was until I HIT my breaking point!! While some of you may have a similar experience to me, in hindsight I wish I had taken time to consider the outcome of my actions before hitting my breaking point. Jumping into wedding planning – heck, jumping into small business ownership – is one of the hardest things you will ever do. It can be the most rewarding, too!!!! But it comes with it’s fair share of challenges. Think about the “what-if’s” beforehand so you have a better understanding of what you’re willing to sacrifice … what you’re willing to say “yes” to AND say “no” to before you hit that breaking point.
Ps. Have you downloaded my wedding planner email templates yet?!
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