In this episode of Think Like an Integrator Podcast, Erica and Jon – seasoned live launch experts, join us to discuss their journey through the world of digital product launches! With years of experience under their belts, they share amazing insights into transitioning from manual, exhaustive efforts to polished, professional launches with the help of a dedicated agency!

Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.

Transformative Insights from Experienced Launchers

Erica and Jon dive into the nuances of what makes a live launch successful! From the initial chaos of handling everything in-house to the streamlined processes provided by KS Agency, they provide a detailed look at how external expertise can elevate a product launch from stressful to stellar.

The Role of an Agency in Refining Launch Processes

The couple discusses the pivotal role that partnering with the KS Agency played in transforming their live launch strategy. They highlight how outsourcing technical and marketing aspects allowed them to focus on what they do best: creating impactful content and connecting with their audience!

Practical Tips for Launchers

Not only do Erica and Jon share their story, but they also offer actionable advice for listeners looking to improve their own launch strategies. They emphasize the importance of viewing each launch as a test, learning from each experience, and continuously refining processes based on real-world data!

Conclusion

This episode is a must-listen for anyone involved in digital product launches, providing a blend of personal success stories and expert advice. For those looking to streamline their launch process and achieve greater impact, Erica and Jon’s experiences serve as a powerful guide!