As a digital product business owner, you may have experienced the excitement—and stress—of live launches. But what if there was a way to keep those sales coming in consistently, even when you’re not actively launching? That’s where evergreen funnels come in!
In the latest episode of Think Like an Integrator, I sat down with one of our Project Managers, Rylie Cordero, to discuss everything you need to know about evergreen funnels. Unlike live launches (which happen at a specific time with a lot of pressure to convert quickly), evergreen funnels run on autopilot. They allow you to consistently nurture leads and guide them through the buying process—without the stress of a closing cart date. Here are a few things we covered in this episode!
What is an Evergreen Funnel?
An evergreen funnel is a marketing system that runs automatically, giving your business a consistent stream of leads and sales all year round. Unlike live launches that require you to open and close the cart on specific dates, an evergreen funnel is always on. This means that whether someone finds you through your website, social media, or an ad, they can enter your funnel at any time, making it a perfect solution for scaling your digital product business without the stress of constant launches. It’s the ultimate way to keep your sales flowing without the launch-day jitters.
The Benefits of Evergreen Funnels
Why should you consider an evergreen funnel for your business? For starters, it’s one of the best ways to generate passive income—sales that happen while you’re focusing on other parts of your business or even while you’re taking time off. An evergreen funnel also meets your audience right where they are. When someone is ready to buy, they won’t have to wait for your next launch. This seamless process increases conversion rates because it catches your audience at their peak interest, helping you scale your business without feeling like you’re stuck on a launch treadmill.
And here’s the kicker—evergreen funnels allow you to fine-tune and optimize your strategy over time. You can constantly improve the funnel’s performance by analyzing the data and making adjustments that lead to more consistent, predictable sales.
Step-by-Step Guide to Creating Your Evergreen Funnel
If you’re ready to set up your first evergreen funnel, Rylie and I walk you through the entire process. Click here to grab your Evergreen Funnel Checklist!
These are the building blocks of an evergreen funnel, and once set up, they can bring in revenue on autopilot!
Common Mistakes to Avoid
We’ve seen a lot of businesses make some common mistakes when creating their evergreen funnels—don’t worry, we’ve all been there! One of the biggest pitfalls is overwhelming your audience with too many offers right away. It’s tempting to show off everything you have, but this often leads to decision fatigue and no sales.
Another mistake? Skipping the nurturing phase. Don’t rush straight into pitching your product—take the time to build trust through your email sequence. Lastly, always track and optimize. Just because a funnel is evergreen doesn’t mean it’s set in stone. Continually reviewing your data will help you refine and improve your funnel’s performance over time.
Conclusion
If you’re ready to create a funnel that runs on autopilot and brings in sales even when you’re not actively launching, this episode is a must-listen. Plus, we’re sharing a free checklist to help you get started!
Building an evergreen funnel might seem like a big task, but with the right steps in place, it can be a game-changer for your business. Start small, test, and optimize—and you’ll see the power of consistent sales without the stress of live launching.
Need more help? If you’re looking for personalized evergreen funnel guidance, consider booking a Roadmap Call with our team. We’ll help you create a custom plan for your first (or next) funnel!
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