When it comes to running a digital business, copy is everything. It’s how you connect with your audience, sell your offers, and nurture relationships—whether through emails, sales pages, or social media captions.
But let’s be honest… not everyone loves writing. In fact, I’ve noticed that entrepreneurs tend to fall into one of two camps:
The DIY Writer – You love writing, but you need better strategies to write copy that converts.
The Avoider – You dread writing, and it’s slowing you down from bigger business goals.
So how do you know if you should bootstrap your copy or hire a pro?
Take this quick self-audit:
- Do you enjoy writing? If the thought of writing an email sequence makes you break out in a sweat, outsourcing might be the move.
- Is writing slowing you down? If crafting copy is eating up time you should be spending on your actual zone of genius, hiring a copywriter could be a game-changer.
- Is your copy actually converting? If your emails, sales pages, or ads aren’t delivering the results you want, it’s time to rethink your strategy.
Setting Yourself Up for Copywriting Success
Whether you’re DIYing your copy or outsourcing, you need to know your brand voice and who you’re speaking to. Here’s how to set yourself (and your copywriter) up for success:
- Clarify Your Brand Voice – Is your brand fun and quirky or professional and polished? Your copy should match!
- Know Your Audience – Who are you writing to, and what do they need to hear?
- Share Past Examples – If you have old emails or sales pages you love, share them as inspiration!
- Be Open to Strategy – If you’re hiring a pro, trust their expertise and let them tweak things for better results.
If copy has ever felt overwhelming, confusing, or like a roadblock in your business—we’re here to help!
What about you—do you DIY your copy, or do you outsource it? Send us a DM on Instagram—I’d love to hear!
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