grab my weekly biz coaching below!!
oh, hey, girl!
No spam. Just free resources, biz tips and pink. Always pink.
I'm all about #realtalk - the hard, nitty-gritty stuff.
I'm all about real RESULTS - tangible tools to get you where you want to be.
I'm all about sharing #allthethings I've learned, mistakes I've made, and the trials I'm currently pushing through.
- You have 750392 ideas in that head of yours
- You want to make at least 1 of those ideas happen
- You work a 9-5 while growing your side-hustle
- You said "see-ya" to your 9-5, but crave direction for your biz
- You carve out intentional time for #BachelorNation
- You use hashtags like #bosslady & #allthethings on a regular basis
- You wish you used the above hashtags more
- You wear pink. On Wednesdays. (Yes that's a movie reference)
- You love a good nonfat iced chai
- You can quote at least 3 lines from Friends
- You're a dream-chaser & goal-getter
I graduated with a Bachelor of Business Administration from Bridgewater College in 2011. And I had no idea what I was gonna do with it. I began working in Admissions for a career college, and became the youngest Director of Admissions for my division. And while that might look super cool on my resume, I wasn't happy. In fact, I was weary in every way & questioning everything.
"Was this what I was supposed to do for the next 40 years?"
After lunch breaks ugly crying in my car, and late nights blog stalking women I admired, I knew I'd had enough. My Cubicle Era had to end.
I launched my first business, Dear Sweetheart Events, in October of 2013. Pressing "submit" on that LLC application was the craziest, scariest thing I have ever done. Once I did, I took a giant leap into the small biz world. It wasn't pretty or romantic or styled. It was messy. And hard.
And I loved every hot second.
10 months into owning Dear Sweetheart Events, Creative at Heart Conference was born.
Another 9 months after that (a whopping 17 months total of entrepreneurial life), I walked out of my full-time job for the very last time - carrying a box of momentous & wearing the biggest smile.
I said goodbye to blazers & heels,
& hello to three-day-in-a-row leggings & dry shampoo.
Fast forward to 2017, and I've got 50 weddings, 25+ styled shoots, 6 conferences, and over 500 blog posts under my belt. I've coached over 60 women one-on-one and watched big, beautiful & bold things happen.
I'm a believer, wife, & mama to 2 babies I'll meet in heaven. I'm a certified "dog-mom" to Knox in every cliche way & marrying my high school sweetheart, Matt, was the best decision I ever made. We're currently expecting #babyschmoinmay and thank Jesus every day for this little life we've been waiting so long for.
I work virtually with the best assistant a boss lady could ask for (love you, Em!), and have conversations with Matt about launch strategies & email marketing over pizza in our sweatpants on the regular.
After four years of entrepreneur life, I can confidently say that every late night has been worth it. Every "what if" question has been worth the risk. And every big dream has made all the difference.
Can you say the same?
what you might not know about my pink-lovin' self
Just call me Kelly Clarkson
I absolutely despise camping. Everytime I’ve gone it’s ended badly, so I’ve
accepted it & decided to never try again!! I DO have an obsession with the mountains AND the beach…
but I need a log cabin or beach bungalow!
I showed hogs in 4-H for almost 10 years and loved every bit!
Cliche, a bit sappy but 100% truth! I told Matt about my
dream on the flight to our honeymoon!
I’ve only ever lived in good ol’ Virginny! (Although if I had to pick another area to call home,
it’d be a close call between Savannah, GA, Golden, CO & Queenstown, NZ!)
I have 4 and plan to get a few more… just don’t tell Matt, ha!
He also won the longest gourd and the largest squash (600 pounds)!
I love Lord of the Rings - all three - and can quote numerous lines!
I never thought I would admit that online #reallife
Uninterrupted work time? Yes, please! I need discipline & find that I get so
much done when I’m in the airport or on the plane.
I can’t start my day unless the bed is made & all 4 throw pillows are in place!
The household tasks I do despise? Laundry.
Monkey over eyes + crying/laughing face! :)
He is so vocal & loves to tell me about his day!
We were married 3 years ago… sneaky, sneaky!
Our home is almost 100 years old, and our town just got a Walmart!
When I first launched Dear Sweetheart Events, I didn’t go through a full on “branding” process. At the time, it just wasn’t in the budget. I knew I would need it & wanted to make that my first big investment in small biz life, but I needed to book a few clients to afford the investment. When I first launched Dear Sweetheart Events, I didn’t go through a full on “branding” process. At the time, it just wasn’t in the budget. I knew I would need it & wanted to make that my first big investment [...]
It still feels very surreal to be writing this post. I feel like I’ve written it multiple times in my head and imagined a moment where we’d get to tell our family & friends with JOY that we were having a BABY! Praise the Lord that the day has finally arrived for us!:) I’m sure so many of you have questions about this little one, so I thought I’d answer a few [...]
One week ago today, Matt and I were driving home from Raleigh, NC after spending 4 days with 130 creatives for Creative at Heart. This was our seventh conference in 3 years, and it was longest “gap” between conferences we’d ever had. In 2015, we hosted a conference in January, March & November. In 2016, we hosted a conference in March, July & November. And now here we were (8 months after our last conference) hosting Round 7.[...]