Come BTS with me and see EXACTLY how I lay out my email marketing schedule for my shop sales! If you’re hosting a Black Friday Sale, this post will be perfect for you — I’ll show you my Google Doc, give you my best tips that WORK, and tell you exactly how I lay out […]

Let’s talk all about marketing your launch today!! Marketing is essential when it comes to your launch. You want to make sure enough people KNOW about and are EXCITED about your launch so they’re jumping into this new offer. Whether that’s a course, membership, service, or anything else that you’re opening virtual doors to, we […]

Are you ready to have a FUN launch?! Tired of feeling stressed out, burned, out, and exhausted when you launch? Or maybe it’s your first launch and you’ve heard all the horror stories! Today we’re going to dive into how you can make your launch FUN and STRESS-FREE! (Yes, seriously!) I have launched dozens of […]

We’re in the middle of a launch strategy series and today I want to tell you exactly HOW to build your email list in 2022! When I first started building my list, it was 2015… and while the industry has changed and online spaces have changed, the foundational elements have stayed the same AND there […]

Remember that time Lily Pulitzer came to Target and her products lasted on the shelves about 3 minutes? Maybe 3 seconds? Me too. Online and in store, they were gone. Immediately. Part of why this happened is that Lily Pulitzer utilized a GOOD pre-launch strategy. In a good pre-launch strategy, you build up hype for […]

Are you gearing up for a launch this year!? This week’s episode is all about a launch timeline… what it looks like from start to finish & how you can be the most prepared. It really can be strategic and stress-free to launch – I promise!! As a sneak peek of today’s episode, I walk […]