Oh, wedding planners, I’ve been so excited about this!! The SUMMER Planner’s Intensive is finally here – yay! This live, online intensive is packed with niched down information you’ve been waiting for. It’s the ONLY live, online event that is SPECIFICALLY for wedding planners, and this summer edition is packed with content I can’t WAIT […]

I remember my very first wedding planning season when I started Dear Sweetheart Events. I was working 40 hours / week at a desk job while planning weddings on the side. I literally had no idea what I was doing… I am a self-taught wedding planner & learned A LOT the hard way!! I remember […]

Too many ideas, so little time. Sound like you? Oh, girl, me too. I’ve got so many ideas in my head it feels like 759352 tabs are always open. This means staying productive when my mind is constantly moving can be a challenge! I’ve learned what works (and what doesn’t) when it comes to staying […]

Oh boy. I know what you’re thinking. Kat, I don’t have time for yet another form of marketing.  I get it – I really, really do!! From Instagram to Facebook to Pinterest to Twitter … there are already SO MANY marketing tools to worry about!! It’s dizzying. And while I’m not one to tell you […]

Last week’s styled shoot post brought on a flood of emails & insta-questions about this very thing … who pays for what in a styled shoot?! In the world of editorial shoots, this tends to be the age old question. Everyone asks & no one really knows the answer. And guess what? I don’t either! […]

I think everyone in the wedding industry has a love-hate relationship with styled shoots. My first year in business I did 16 styled shoots. Yes, I think I was crazy and look back wondering how in the world I did it – but I did. I was determined to do a few things: Build my […]